passionista (noun):
Someone who is passionate about an interest or brand.
This word was apparently coined by Yahoo! and Media Vest after a 2007 study into online consumer behaviour.
Our view is that while this word may or may not catch on, what's true is that the two companies did the best they could to try to create a new buzzword, which they hoped would catch on.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment